ABOUT Trendy Professional

Trendy Professional is a global leader in professional quality beauty products and treatments, with iconic brands sold in over 6 countries worldwide.

Empowering beauty enthusiasts to “Bring the Salon Home” is the TRENDY WAY since day one inventing DIY beauty products that lengthened, strengthened and adorned women’s nails, with results worthy of a salon visit (and saved them time, effort and money!).



The Trendy Professionalmission is to encourage an unwavering commitment to ethics, integrity, and excellence; to offer consumers cosmetics with the highest quality, efficacy, and safety; and to continue to provide cutting edge innovations that make every day more beautiful for everyone.


The creation of Trendy Professional DIY artificial nails, followed by ready-to-wear glue-on nails (including a chip-free French mani), elevated the TRENDY success story, and orders flowed in from huge retailers. But by far, the company’s shining star–the press-on nail–literally revolutionized the beauty industry: Women could get a perfect looking mani, in minutes, with reliably long-lasting results.


From false nails to falsies
Thanks to groundbreaking innovations, Trendy Professional is a market leader in false eyelashes. Most recently, Trendy Professional Magnetic Eyeliner Lashes and GLUE liner (lash glue and eyeliner in one!) are true game changers, with a fast-growing, loyal fan base.

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